Media Alert: GUITAR Exhibit Install and Sneak Peek with the Creator HP NEWQUIST; available DECEMBER 12-19, from 8AM–5PM
In Preparation for the West Coast Premiere on Friday, December 20 of GUITAR: The Instrument That Rocked the World!
December 12, 2013
DATE: December 12, 2013
TO: All Assignment Editors, Photo Editors, Reporters, TV Crews, Photographers
FROM: Susan Chicoine, PR Manager 619-325-9416 email@example.com
RE: MEDIA ADVISORY & PHOTO OPPORTUNITIES for the NEXT WEEK:
GUITAR Exhibit Install and Sneak Peek with the Creator HP NEWQUIST
This COMING WEEK, THURSDAY, DECEMBER 12-19, from 8AM–5PM
At the Reuben H. Fleet Science Center;
In Preparation for the West Coast Premiere on Friday, December 20 of
GUITAR: The Instrument That Rocked the World
WHO: HP Newquist, The National Guitar Museum Executive Director and founder, who created and curated our new GUITAR exhibit, along with Fleet Exhibits Director Paul Siboroski, and our incredibly busy work crew
WHAT: Unpacking crates and overseeing the installation of our new exhibit: GUITAR: The Instrument That Rocked The World, giving select media a sneak peek personal tour at how an exhibit moves into the Fleet—and of course, showing off some of his favorite instruments. There is even a Ztar from SD’s Starr Labs in the mix! Discover for yourself how this amalgam of 60+ guitars and 100+ historical artifacts will immerse visitors in the heart of music through the powerful lens of science. How do you set up a Guinness Record-breaking 43.5 foot-long guitar? Discover how the selection of different materials and strings, fused with electromagnetism and amplification, create this elaborate device that revolutionized music. Inquiring minds want to know!
WHEN: TODAY, THURSDAY, DECEMBER 12 through THURSDAY DECEMBER 19, 8AM–5PM
Please contact Susan ASAP if you are interested their dance card is filling fast!
WHERE: Reuben H. Fleet Science Center, 1875 El Prado, San Diego, CA 92101
NOTES: A rare chance to experience how the pieces of an exhibit are put together to create the science, sound, history and cultural impact of the guitar from the man who gathered instruments ranging from the rare and antique to the wildly popular and innovative—along with hands-on interactives, models, touchscreens, performance video, audio, stunning images and photographs. Check out how this amalgam of 60+ guitars and 100+ historical artifacts is assembled to immerse visitors in the heart of music through the powerful lens of science. How do you set up a Guinness Record-breaking 43.5 foot-long guitar? Learn about electromagnetism and amplification, and the science of pitch and tone. Some of Harvey’s faves: one of the first six-string guitars, an Italian artifact from 1806, and the first electric guitar ever made in 1934, steel, shaped like a frying pan, played on your lap! The historically significant array demonstrates the evolution of the guitar, from a stunning guitar with inlays from the ivory of a ten thousand year old woolly mammoth, up to a 2012 3D inkjet printer N2 model, and oddities including a 1912 harp/guitar hybrid with 16 strings. Pieces with a SoCal heritage include an old Les Paul model and early Fenders—the genesis of the entire electric guitar movement was local, fostered by folk and country/western music.
Come see the exhibit installation or have Harvey in-studio! Please contact Susan Chicoine at 619-325-9416c firstname.lastname@example.org to make arrangements today! Please join us for our VIP Media Event on Thursday December 19, 5:30-8:30PM—or anytime thereafter. Come ROCK With Us!
GUITAR Has It All: Music. Technology. Science. Video. History.
Pop culture. Games. Entertainment. A Concert Series!
About the Reuben H. Fleet Science Center
The Reuben H. Fleet Science Center (“the Fleet”) is home to Southern California’s only IMAX® Dome Theater and 100+ hands-on science exhibits for all ages. Watch immersive giant-screen films in the Heikoff Dome Theater, featuring the world’s first NanoSeam™ Dome screen in an IMAX Theater. The Fleet is the first Giant Dome Theater in the country to share a digital planetarium with an IMAX Dome theater, following the recent installation of a new, state-of-the-art, giant dome screen digital GSX™ system from Global Immersion, which augments the existing IMAX® projector in the Heikoff Dome Theater with one of the most comprehensive and powerful full-dome experiences available today. The digital system not only enhances our planetarium capabilities but expands the possibilities for sustainable institutional programming that could include evening programming with cultural content of various kinds. Experience eight galleries of fun, interactive exhibits, including major traveling exhibitions. A hurricane simulator thrills visitors with gusts of wind up to 80 miles per hour. Enjoy sandwiches, salads and healthy treats in Galileo’s Café. Find unique educational toys and games, books, IMAX DVDs and more in the North Star Science Store. Located at 1875 El Prado, two blocks south of the San Diego Zoo on Park Blvd, the Fleet Science Center is a non-profit organization dedicated to furthering the public understanding and enjoyment of science and technology. For information regarding current admission prices, please call (619) 238-1233 or visit our website at www.rhfleet.org.